Mattel Toy Store - El Segundo


Bring the gift of PLAY to children-in-need!


To schedule a shopping appointment:


Email Us:
Call Us:      (310) 252-3384

Since our program began in 2006 our mission has been to promote the value of play by helping organizations and individuals provide quality, Mattel-branded toys for children throughout the United States.  We’ve helped over 200 organizations in 15 states to bring smiles to over 48,000 children.

MANY WAYS to help you reach more children in NEED!

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The El Segundo Toy Store has different options that best fit your needs to help with your charitable giving:

1. Shop In-Store

2. Shop our Holiday Tent (Coming Soon)

3. Shop our NEW Holiday Charity Catalog

(This catalog is specific to the El Segundo location only)

Once you're ready to shop from our Summer Catalog, please fill out the order form and return to:

We thank you in advance for your loyal partnership and for choosing us to be a part of your charitable journey!

How do I apply?

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If you wish to purchase toys at DEEP discounts (up to 70% OFF retail pricing), we can help!  Apply today by completing our application form and submitting for consideration. You do NOT need to be a 501c3 to qualify! Existing charities and donors DO NOT need to re-apply.

Some ideas for organizations who can benefit from your generous purchases:

  • Charities

  • Churches

  • Clubs & Service Organizations

  • Disaster Relief

  • Education Programs

  • Foundations

  • Libraries

  • Local Parks & Recreation

  • Orphanages

  • School Programs

  • Shelters

  • Summer Camps

  • Toy Drives

  • Hospitals

Help bring a smile to a child in need.

Some organizations we have partnered with:

*Programs and discounts good for purchases made with The Mattel Toy Store, U.S. locations.  Programs and discounts do not apply to purchases made online or outside of

the U.S.