Middleton, WI

Middleton, WI

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We Are Now Open Mondays! 10-6PM

Oct. 27th - Nov. 1st

 We will be closing early on Oct 31st. Hours are 10am-4pm


Winter Wonderland!

Our stockrooms and backroooms will open once again for the best sales and deals of the year with items up to 70% off!


50% Off all Monster High Costumes -

Hurry in to dress up like your favorite Ghoul just in time for Halloween!  Save 50% off all Monster High costumes and wigs. While supplies last. All sales final.


60% Off!

 All Green Tag All Week Long!  


National Book Month -

Buy 2 books and get 1 FREE! (Free book must be equal or lesser value.)


Power Wheel® of the Week -

Visit us to see which Power Wheels® vehicle is on sale at 30-40% off. 


Corporate Partners -

Save 25% off all regular prices as a Corporate Partner. Ask any Sales Associate how you can participate. 


Save $1 Every Time -

Bring in any reusable bag and get $1 off your ($10 or more) purchase. One per day per customer.


Weekly Markdowns -

Newly listed markdowns every week!


Back By Popular Demand! Frequent Buyer Cards

For every $10 spent before taxes, get one stamp. Once your card is stamped 10 times, you will get $10 off your next purchase of $10 or more. Some exclusions apply.


Broomstick Bargains -

With a purchase of $40 or more (pre tax) you can purchase one boy or one girl item for only $6.99. Ask your sales associate for details.

Limits may apply.


60% OFF All Polly Pocket™ regular priced product


Early Bird Tuesday

Save 25% off regular prices every Tuesday.


Senior Citizen Day

Save 30% off regular prices every Thursday for anyone 55+.

Must present ID to receive discount.


Are you a member?

Sign up today for a FREE Toy Store membership and start saving! Members receive 10% off regular priced product. 



 Don't Forget to Check for Our coupons in

the Middleton Times and the Bucky Book


Have you heard of our new Text Club?

We send out unpublished discounts and promotions straight to your cell phone! Text TOYS to 36000 to join today!

The Mattel Toy Store

8400 Fairway Place
Middleton, WI 53562


Connect onMattel of Facebook


Do You Need An Extra Day to Get All Your Holiday Shopping Done? You Got it! Now Open Monday Through Saturday for the Holidays! 10-6 pm.

(608) 830-4200


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