Middleton, WI

Middleton, WI

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August 17th - August 23rd


End of Summer Clearance Sale 

Save Up 70% off

New Markdowns Taken on Terrific Toys for All Ages 


New Product!

We have Mega Blocks! Now 30% Off! 


Early Bird Tuesday

 Receive 25% off regular prices


  Wacky Wednesday

Earn Double Stamps on your Frequent Buyer Card- 2 Stamps for Every $10 Spent! 


School Supply Drive

Bring in any Item(s) from our list, and recieve from $1 - $5 off a purchase.

One per day per customer. 


Double Booked

Make more time for reading

Earn double stamps and get 1 FREE

book after the purchase of just 2!*

*Free book must be of equal or lesser value.


Save $1!

Bring in any reusable bag and get $1

off your transaction of $10 or more*.

*One per person per day.


Every Thursday — Sr. Citizen Day

Save 30% on all regular prices for anyone 55+



Have you heard of our new Text Club?

We send out unpublished discounts and promotions straight to your cell phone! Text TOYS to 36000 to join today!



Are you a Corporate Partner?

Fill out an application and your company can become a Toy Store Corporate partner.  Receive additional discounts throughout the month, you can purchase discounted movie and theme park tickets and receive special e-mail invitations to Corporate Partner events!  For more information go to the Discount Programs tab and select Corporate & Community Partners.

The Mattel Toy Store

8400 Fairway Place
Middleton, WI 53562


Connect onMattel of Facebook


Tuesday-Saturday 10am-6pm

(608) 830-4200


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